The Dawn of Monster High

Aidan Topolinski, Design Manager

Few things were pleasant about the year of 2021, but when the world was in peril naught but one thing could save us from ourselves. Monster High, the fashion doll brand that shaped many childhoods, had promised a return. And lo, as it was written, within the last few months Mattel had kept their word. First they had started a release of the original dolls with new modern styles on February 18th. But the fans were unsatisfied; hungry for more of their beloved dolls. The Haunt Couture dolls were but a bare ankle on the lusty victorian debutante of content. In the month of March, on Friday the 13th, THEY. WERE. BACK. Finally a long term release of four of the original dolls. Frankie, Claudeen, Draculaura, and Lagoona were back on shelves. Metaphorically speaking, they were being sold on Walmart websites rather than stores. Now, the appearances of the dolls are altered slightly, softer features and all. Most likely so parents don’t complain about them to oblivion a third time. 


When asked about the return of Monster High, Lia Robinson 23 said. ”I loved Monster High because it allowed me to be creative.” That is why Monster High should have never been discontinued. Kids need diverse creativity in order to grow and embrace their differences. That’s why Monster High was so important for kids because there wasn’t enough content that would encourage their freaky flaws. While freaky flaws may have been too intimidating for pearl-clutching mothers, it was a way for kids to feel comfortable in their skin. That’s not to say Monster High didn’t have problems or genuine controversies, but that’s why bringing it back with more diversity on staff and diversity of characters is important. That’s why so many Monster High kids fought so hard to bring it back. When they were young they felt that there was one thing that made them feel normal, quirky, fun, and kind characters that reminded them nothing is more important than embracing yourself, freaky flaws and all.